BizSugar.com › Marketing › Marketing Pitches: Don't Strike Out With Your Audience

The "lead" refers to the most important point of an article or a piece of marketing copy. In most cases, it's the main idea that leads off the article, so it's the first thing the user sees. "Burying the lead" means that articles or copy aren't presenting the lead front and center. It's something that many new journalists do with a news story: they focus on the wrong thing when writing their story, and mention the most significant event or idea as an aside later in the story.