BizSugar.com › Marketing › Solving The B2B Marketing Data Challenge For Technology Dependant Products & Services | ReadyContacts Role-based B2B Con

Business to business technology marketing has it's own learning curve and comes with it's own set of challenges. Likewise, the demands on having the right kind of marketing data for effectively selling specific technology based products and services also vary and a lot based on the nature of what you sell. If you sell technology to a more generic market like a simple accounting software or document management software its perhaps more straightforward to source data suited to your campaigns simply by determining a market segment, target company size and perhaps revenue.