BizSugar.com › Marketing › The Economy, Budgets and Mid-Funnel Opportunity

It's the perfect storm — tough economic times — budget scrutiny — the Q4 numbers chase — budget planning for 2009. As Reachforce CEO Suaad Sait says, this Fall is a marketers 'oh-crap' moment when we start asking ourselves if there is enough fuel (or money to provide the fuel) in the lead generation engine to fulfill current year sales needs and fuel 2009 momentum.