Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before."
Wait. Why the capitals?
"Unlike any coffee you've ever tasted before."
"Before" is redundant.
"Unlike any coffee you've ever tasted."
The power of smart copywriting
Posted by
mona19 under Marketing
From http://sethgodin.typepad.com 5811 days ago
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