Consider this riff from a professionaly printed freestanding sign in front of a Peet's in San Jose:
"Unlike Any Coffee You've Ever Tasted Before."
Wait. Why the capitals?
"Unlike any coffee you've ever tasted before."
"Before" is redundant.
"Unlike any coffee you've ever tasted."
The power of smart copywriting
Posted by
mona19 under Marketing
From http://sethgodin.typepad.com 5615 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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