Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.
Who is a chief marketing technologist?
Posted by chiefmartec under MarketingFrom http://www.chiefmartec.com 6094 days ago
Who Voted for this Story
Subscribe
Comments