Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO.
Who is a chief marketing technologist?
Posted by chiefmartec under MarketingFrom http://www.chiefmartec.com 5886 days ago
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“Love the title Martin, where is it available?...”
“Yes, it's quite the new term Martin. But it's been around for a while....”
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