BizSugar.com › Marketing › You are Your Own Best Advisor

Everybody is a customer. That includes you. No matter how much or how little shopping you do, you must be doing some, and giving somebody your business.

Try this: Every time you deal with a business, whether it be doing some grocery shopping at the Super Wal-Mart, ordering a necklace online, or simply depositing some money into your checking account, evaluate your experience as the customer.

While you're there and as you leave, think about how this business has conducted itself. This will keep ideas flowing in your mind that can help you improve your own business. This is true for both positive and negative experiences, and I'm not even talking about only customer service.

Try to take in their whole operation (as much of it as you can see anyway).