July 22nd is fast approaching, and for PPC’ers that only means one thing: the rollout of Enhanced Campaigns. Back in February, my colleague went into depth on the initial concerns of Google AdWords Enhancement, particularly in the B2B and Lead Gen space.
Although intimidating, there are some best practices to follow for a seamless transition:
- See more at: http://www.buyerzone.com/blog/2013/06/a-b2b-checklist-for-your-transition-to-the-new-google-adwords/#sthash.CySbJWI7.dpuf
A B2B Checklist for Your Transition to the NEW Google Adwords
Posted by BuyerZone under MarketingFrom http://www.buyerzone.com 3982 days ago
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