BizSugar.com › Marketing › A Company Issues a Manual – why does it make headline news?

This is a Guest Post from Louise Turner from Your Virtual PR

A company issues a code of conduct. It makes the national news. Weird, right? Well, not if the company is Transport for London (TfL) and the code of conduct is for companies making deliveries during the Olympics. See the story here.

Yesterday’s headlines about a ban on whistling, reversing alarms and slamming lorry doors when making night-time deliveries were generated by the issuing of a simple manual. This is a brilliant example of how “business as usual” can be turned into a great story.