BizSugar.com › Marketing › A Fool Proof Way to Get Your Customers to Say “SURE, I’VE GOT $10 TO GIVE YOU”

I have studied consumer psychology in order to maximize sales. Imagine yourself in this situation: You are in a store and you see a table that is marked SALE. You want to save a buck as much as anyone so you head in that direction. As you approach it, you start evaluating the items to see if any will fit a need that you have or appeal to you. You are evaluating each item based on its characteristics and your need.