A Guide to Facebook Marketing in 2024

Posted by adamjayc under Marketing
From https://www.coursera.org 16 days ago

Facebook currently has 3.065 billion monthly users [1]. Businesses of all sizes worldwide use Facebook’s platform to market their product or service to prospective customers.

Many brands already have a presence on social media to establish credibility. However, as a business decision, Facebook, Instagram, and other platforms can be powerful tools for promoting products and penetrating new markets. Once a strategy and plan are implemented, your brand can benefit from consistent messaging through content marketing and Facebook advertising to reach targeted audiences.

This article will offer an overview of what Facebook marketing is and how it works, content strategies for your brand, and an introduction to Facebook advertising.