BizSugar.com › Marketing › Advertisers Abandoning Facebook Advertising

Fake Facebook users give advertising a false boost

According to a recent BBC investigation, advertising on Facebook is not worth it, since companies do not receive the return on investment they expect.

The vast majority of users go on the site to socialize with friends and family; the tiny ads on the right-hand side of the Facebook homepage don’t attract nearly as much attention as advertisers would hope. Worse yet, it has been found that a significant proportion of the user profiles who do ”like” company pages turn out to be fake.