Advice on how to create a more effective small business logo

Posted by jsternal under Marketing
From http://www.understandingmarketing.com 5353 days ago

Logos are a significant part of the marketing of any small business. Entrepreneurs should understand what to look for when developing a logo either for their business or for any visual brand mark for a marketing campaign being developed. Below are some great tips to keep in mind when developing a logo.

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Comments

Written by ShawnHessinger
5353 days ago

Think number 8, "Identify with company attributes", may be the most important one here. Remember Seth Godin's Purple Cow and Guy Kawasaki's advice about mantras instead of mission statements. You can read more about Seth's ideas in his book Purple Cow and about Guy's in his book The Art of the Start.

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