BizSugar.com › Marketing › After the Event...

If you are not making good use of your event analytics, then you are just keeping yourself busy. On the other hand, If you are taking advantage of the wealth of information collected from all the effort and expense, then you are on the winning side of planning future events to your best possible advantage in gaining and converting solid leads. It is possible to drill way down on the information gathered from both the event and the revenue gained from leads obtained as a result of an event. Careful study and analysis of the data collected, as described in the post, “Essential Metrics to Track after Your Event,” are essential to achieve the highest efficiency and avoid getting lost in the weeds.