Traditional marketing is defined by carefully crafted and strategically planned marketing campaigns, generally developed months ahead using sales data and analysis, supported by media buys and other collateral. However, the growth in social media use has led marketing to become more time sensitive, forcing marketers to identify and adapt quickly to what is happening at the moment, and leading to the rise in what has been coined “agile marketing”.
Agile Marketing
Posted by corpcentre under MarketingFrom http://blog.corporationcentre.ca 3309 days ago
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