Andy MacMillan of Act-On: Marketing Automation Adoption is at its Tipping Point | Small business news; tips; networking | BizSugar

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Andy MacMillan of Act-On: Marketing Automation Adoption is at its Tipping Point

Posted by Jed under Marketing
From http://smallbiztrends.com 3291 days ago
Made Hot by: Copysugar on November 24, 2015 11:05 am

Andy MacMillan, CEO of marketing automation service Act-On Software, discusses why adoption rates are so low today, why he feels adoption rates are on the cusp of exploding, and the role MA is playing in sales and customer retention.

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Written by lyceum
3287 days ago

How personalized could marketing automation become?

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