It would be a mistake to think that Tesco’s failure means that a data-driven approach is a disastrous idea or simply an excuse to spend extra on marketing to spy on customers. What needs to be done is more responsible data analysis that has both marketers and everyone else on board.
Are Data-Driven Lead Generators Dead?
Posted by maxwellstinson9 under MarketingFrom http://www.kickstartsalesforce.com 3469 days ago
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Martin...”
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