Find the customer problem and then offer your solution. The bigger the pain and fear, the greater opportunity for your business or so they say. But is this true? Here is research which suggests focusing on pain and fear may not be the best approach.
Are Pain And Fear Marketing Myths? | M4B Marketing
Posted by m4bmarketing under MarketingFrom http://www.m4bmarketing.com 4441 days ago
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
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4441 days ago
4439 days ago
I understand what you are saying in the B2B context and risk aversion. I guess it can be a case of how far to you go before customers get too scared and don't take any action.
Thanks for sharing your experience.
Susan