Technical and content audits have been the backbone of SEO for many years, and while they play a valuable role, their scope has expanded as search has evolved. Audits now cover much more than purely technical factors such as indexation, status codes and broken links. To stay relevant, audits have broadened to include aspects such as site navigation, content engagement, content gap analysis and conversion factors.
Are technical and content audits still relevant?
Posted by andriawhack under MarketingFrom http://searchengineland.com 2609 days ago
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