BizSugar.com › Marketing › Are You A Frog? Warts and all?

The story goes that if you put a frog in a pot of boiling water it will jump out immediately. The frog recognizes that a pot full of boiling water isn’t conducive to a long, happy and peaceful life. However, if you put that same smart frog into a pot of cold water sitting on the stove, turn the flame on low and slowly bring it to a boil, then you get a different outcome. The frog will sit in that cold water and not notice the slowly changing temperature until it is too late and the little guy can’t jump out and becomes frog soup.