BizSugar.com › Marketing › Are You Getting Gold Medal Help?

The qualities that it takes to be best in the Olympics -- dedication, talent, training, passion -- are the same qualities that it takes to be the best at anything. And, to be successful in today’s competitive business environment every business owner must seek out and get the help of those people – those who are truly the best at what they do.

When Anita Campbell and I spoke she told me that while many business owners claim they can’t afford the best help, or "just can’t afford it at the moment”, they won’t succeed if they don’t change that tune. Just as Steve Jobs did, Anita says those business owners need to view high-powered help as a wise, bigger-picture investment in their business, or they will fail.