BizSugar.com › Marketing › As an advertiser, why I dislike cash back websites

Over the weekend I saw a Quidco TV advert that nicely summed up why, as an advertiser I don’t like using cash back websites. After 20 or so seconds seeing a family get money back on all their online purchases, we see the Quidco logo and URL, and then, just before the advert ends, the voice over quickly chips in with “You would have bought it anyway”.

It is that last statement that grinds on me, the customer would have bought it anyway. That means I am paying a customer money for a sale that they were always going to make.