Attention! Spoon-Fed Marketing is Around the Corner… And How it May Backfire

Posted by Adam_Gottlieb under Marketing
From http://frugalentrepreneur.com 4727 days ago
Made Hot by: tuckerleroy on June 2, 2011 4:33 pm

Imagine walking into a store to purchase a particular item. As you pass through the door, you receive a promotional ad from the retailer on your cellphone, but the discount is for another, unrelated product that you happen to be actively searching for. Did they read your mind?

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Comments

Written by m4bmarketing
4726 days ago

You could be right Adam. Your story about desks reminds me when I was doing searches for a client on carpet cleaning and repairs. For a few weeks after all I would get were carpet cleaning ads including ones saying have you made a choice yet, here is a discount.

I don't think people mind suggestions,but it does depend on the relationship. The other point I think is it can be harmful for some brands as the focus is on discounts and unless they get the volume they actually lose in the deal.

Susan

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Written by businessavante
4727 days ago

Hi Adam.

I Already resent the endless "deals", "reminders", and "suggestions" I get as email - for the reasons you so eloquently stated. (Many of these are based on searches alone - and some of those searches weren't for me, they were for gifts). It'd serve 'em right if you went in looking for a very expensive desk, got a coupon for ball-point pens, then bought the pens instead!

Duncan

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Written by businessavante
4726 days ago

Ha! Funny, Adam - except their % accuracy of prediction so far is Zero!

Duncan

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Written by Adam_Gottlieb
4727 days ago

I agree, Duncan.

But email marketing is an old school strategy- it's going to get a lot worse in the next 5-10 years.

And regarding the pens vs expensive desk: it definitely would serve them right- except Google or someone else will probably figure out an algorithm to predict with x percent of certainty that you'd chose the pens over the desk :)

Adam

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Written by yoni67
4727 days ago

All great points Adam.

I love the story of the lady and the fruit. It really brought humanism and understanding to the issue. Slices of life like this are what makes great posts exceptional posts.

Well done my friend!

Yoni

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