BizSugar.com › Marketing › Avanish Sahai of Demandbase: B2B Marketing Focuses on Accounts Not Individuals [podcast]

Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers, says account-based marketing can improve your efforts to bring on more business customers.