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Behavioral Economics for Entrepreneurs

Behavioral Economics for Entrepreneurs - http://www.smallbiztrends.com Avatar Posted by ZaneSafrit under Marketing
From http://www.smallbiztrends.com 5104 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am
It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.


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Comments


Written by lyceum
5100 days ago

The consumers are not always right. It is time to use the wisdom of the father of logic, Aristotle.
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Written by sannwood
5100 days ago

This sounds like a really interesting read. It never ceases to amaze me how the human mind works. Good stuff. Love topics like that.
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