Behavioral Economics for Entrepreneurs

Behavioral Economics for Entrepreneurs - http://www.smallbiztrends.com Avatar Posted by ZaneSafrit under Marketing
From http://www.smallbiztrends.com 5104 days ago
Made Hot by: lyceum on July 8, 2008 4:11 am
It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing.





Comments


Written by lyceum
5100 days ago

The consumers are not always right. It is time to use the wisdom of the father of logic, Aristotle.



Written by sannwood
5100 days ago

This sounds like a really interesting read. It never ceases to amaze me how the human mind works. Good stuff. Love topics like that.



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