I believe that without branding a business can not truly grow and expand. It is definitely an important marketing tool!
Branding: An Important Marketing Tool!
Posted by ChelseaLeigh under MarketingFrom http://canada.business2sell.com 3805 days ago
Made Hot by: maestro68 on June 25, 2014 10:36 am
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3780 days ago
3794 days ago
3794 days ago
Thanks for your comments, greatly appreciated.
In regards to your questions I am just wondering about the specifics. When you say 'green' are you saying 'new' to the branding concept?
3803 days ago
Overall branding is a representation of the business, if the business is a terrible business the branding won't really help. Everything coincides, but I find that there is no wrong road when it comes to branding or even marketing. Usually if you try something new there is a risk. But greatness is achieved by those who take risks. Hopefully that gave you insight into my opinion of things. What would your opinion be regarding this question?
3803 days ago
3803 days ago
I agree there's risk in any branding effort. Also, when it comes to good branding, as is the case with so much else in life, perhaps hindsight is 20/20. But I also think some marketers are under the mistaken impression that any clever idea can be slapped onto a business model and sold without fully thinking out the message being sent or how it may be received. In other words, there is a difference between a calculated risk and flying blind when it comes to marketing.
3803 days ago
To some degree, it seems like the best branding ought be a kind of natural expression of the company's core values, something that makes sense and feels natural and that tells the company's story. What's your take? What's the first sign a company may be going down the wrong road with branding?