When I talk with clients and prospects about branding I can sense their confusion. Rather than tell you what branding is, let’s talk about what branding is not.
Sometimes branding feels so ephemeral. It’s hard to define, encompasses many things, yet is none of them.
Branding Is A Buddhist Koan: Not What You Think, But More
Posted by VisibleLogic under MarketingFrom http://www.visiblelogic.com 2839 days ago
Made Hot by: businessluv on August 7, 2016 1:08 pm
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“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
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