BizSugar.com › Marketing › Branding Must Be Considered Essential For Small Businesses

By Li-at Karpel Gurwicz

It’s an all-too-familiar dilemma for small business; with budgets and time tight, founders and owners are usually so busy getting things going and focusing on the day-to-day tasks that they have no time for the larger issues, like promoting themselves. Building the brand often gets pushed aside.