BizSugar.com › Marketing › Business Philosopher ( @glocotz): 6 Ways a Testimonial Can Help Grow Your Business

It's easy to get caught up moving from one sale or project to the next and not take the time to go back and get a testimonial from a client. However, taking that time can really help you grow your business by increasing brand credibility, driving leads, closing sales and selling more to existing clients.
In a recent CMI/MarketingProfs study, B2B content marketers reported a 70% effectiveness rate for case studies in their campaigns