Charlie Sheen, Welcome to Twitter

Posted by dflin under Marketing
From http://www.dwayneflinchum.com 4819 days ago

If anything stands as a testament to the power of integrated multichannel marketing, one only need see the growth of Charlie Sheen‘s Twitter account in a matter of hours. Setting up the account on Tuesday afternoon, Sheen had reached close to 1,449,464 followers as of this post (http://twitter.com/#!/charliesheen). Of course, it doesn’t hurt to be in a vortex of media exposure, that confluence of attention and reportage that transpires whenever we’re all fixed on the erratic behavior of a celebrity.

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Comments

Written by ShawnHessinger
4818 days ago

Hi Dwayne,

I guess two questions come to mind. One, whether the popularity of a celebrity account,especially one belonging to a celebrity undergoing intense scrutiny via other media outlets, really says much about the power of social media marketing. Presumably it is Sheen who is drawing the attention and this is a completely different dynamic than in the case of an entrepreneur trying to spread the word about a product that is completely unknown. Two, isn't the investment in Facebook more like buying into a major media outlet like NBC in which all the contributors create their content for free as opposed to an investment into a property demanding more upkeep like, for example, your blog which would require you or someone else to keep contributing in order to make its maintenance worthwhile? I do not doubt the value of either Facebook individually or social media more generally, but I sometimes wonder if the areas in which these sites and tools draw the most attention are the least interesting things about them.

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