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College Football and Brand Development

Posted by lkpetrolino under Marketing
From http://spinsucks.com 3328 days ago
Made Hot by: maestro68 on October 16, 2015 4:56 am

Laura Petrolino explains how college football can teach communicators a lot about effective brand development and the elements needed to create strong and enduring brands

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Comments

Written by HeatherStone
3319 days ago

Hi Laura,

So true that a brand is so much more than a logo. Of all the elements, it seems to me as if culture is the most influential and hardest to change. Is this an argument for marketing to be truly involved in every aspect of a business's operation?

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