BizSugar.com › Marketing › Communicate with Meaning: Smart ways to make your communications more effective

It may seem like a stretch, but little changes in how you communicate can result in instantaneous and dramatic improvements in behavior, performance, customer service, branding, and profits. So says Stacey Hanke, a Chicago-based strategic communications expert. For example, if you don’t know how your messages are perceived by your customers, you will never make improvements.