Engagement is the buzzword of choice when social media experts get together to pontificate. And while I agree that engagement, and ultimately action, is the payoff of social media, few social media experts talk about how it's really created. Engagement is not really created by being a nice, genuine, caring and attentive sort of chap on twitter.
Content Creates Engagement | Duct Tape Marketing
Posted by ducttape under MarketingFrom http://www.ducttapemarketing.com 5424 days ago
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