Controversy - Packing A Powerful Marketing Punch | Small business news; tips; networking

Posted by bloggertone under Marketing
From http://bloggertone.com 4735 days ago
Made Hot by: sprint01 on December 7, 2011 7:18 pm

Yes it can cause hullabaloo and while 50% of the audience may despise your techniques, 50% may indeed love it. Don’t be nervous of stirring the pot if you feel you’re not going to cause major offence.

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Comments

Written by Connor Keppel
4734 days ago

Interesting take Niall and I agree controversy is subjective. Nonetheless I wouldn't agree that it's lazy provided it is creative and provokes thought - not just controversial for the sake of it. Thanks for the comments

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Written by nialldevitt
4735 days ago

I personally don't have much of an issue with brands using controversy, but that's probably because I don't see the examples you mention as that controversial. If I did, perhaps my opinion would be different so maybe it ultimately comes down to what we find controversial? However, I would say that there are so many ways to do really creative marketing, I wonder is 'controversial' just a lazy option?

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