Any difference that your competition can duplicate isn't a difference. You don't have to be the leader, the innovator or even deliver the highest value if you are different. Here's how to learn from Lady Gaga - the most inspired marketer of 2010. Forget the core benefits and reduce the comparable, acceptable choices to - you.
Core Benefits Take You Nowhere - Market Like Lady Gaga
Posted by MrBigIdeas under MarketingFrom http://rightideas-brightideas.blogspot.com 5162 days ago
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