In this episode, Robert and I get together IRL and discuss Airbnb’s new magazine launch with Hearst. We also debate whether or not “content blindness” is a real thing, and consider the possibility that media companies’ drive to run at the speed of news (and eyeballs) might be killing truth in journalism — although it may also be creating an opportunity for brands. Rants and raves include a business model at risk of extinction and FCC regulations that should have been turned into fossils by now; then we wrap up with an example that wrote the book on inbound marketing — literally.
Could Brands Cure Traditional Media's Run to Eyeballs?
Posted by StellaShveyqgd under MarketingFrom http://contentmarketinginstitute.com 2706 days ago
Made Hot by: deanuk on December 6, 2016 1:46 pm
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