BizSugar.com › Marketing › Crafting An Effective Call To Action

The bottom line of every company’s marketing efforts is essentially the same thing. Whether you sell watch batteries or a cleaning service, you have something in common with every other marketing goal out there: to get your consumers to do something. Marketers like to define this as a “Call To Action,” because it calls on your consumer to perform action. But we all know we need consumers to do something, the tricky part is getting them to do it.