More than 700 of the UK’s most senior sales and marketing professionals met at the recent FUNNEL 2012 conference to discuss the trends that are redefining B2B. And once again, D&B were proud to support the event as a Premier Sponsor.
The theme for this year’s conference was aligning marketing and sales to drive new business through the sales and marketing funnel.
Simon Knight discusses some of the main points.
CRM enabled Sales and Marketing Alignment - Funnel Conference 2012
Posted by DNB_UK under MarketingFrom http://www.dnb.co.uk 4332 days ago
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