Day 4 – How to Write Killer Headlines – The Basics | Small business news; tips; networking

Posted by denisefay under Marketing
From http://www.denisefay.com 5158 days ago

A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline.

Headlines are the gatekeeper of an article or ad. If it’s good, people will read on. If it isn’t, then your email or sales letter hits the recycling bin or gets the delete button treatment.

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Comments

Written by businessavante
5158 days ago

#4 - Two examples of titles everyone shortens anyway: "Dr. Strangelove, or How I Learned to Stop Worrying and Love the Bomb" = "Dr. Strangelove" ('64 B+W), and: "The Thing From Another World" = "The Thing" ('51 B+W). "Them!" ('54 B+W) didn't need to be shortened, though it could've been "Them Darn Giant Ants!!!!" (kidding)

businessavante

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