A headline can make or break a sales letter, website page, newsletter, email, email newsletter, blog post or twitter post. In fact, everything you write should have a killer headline.

Headlines are the gatekeeper of an article or ad. If it’s good, people will read on. If it isn’t, then your email or sales letter hits the recycling bin or gets the delete button treatment.





Comments


Written by businessavante
4284 days ago

#4 - Two examples of titles everyone shortens anyway: "Dr. Strangelove, or How I Learned to Stop Worrying and Love the Bomb" = "Dr. Strangelove" ('64 B+W), and: "The Thing From Another World" = "The Thing" ('51 B+W). "Them!" ('54 B+W) didn't need to be shortened, though it could've been "Them Darn Giant Ants!!!!" (kidding)

businessavante



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!