Deepen Your Expertise To Enjoy Marketing Success

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4704 days ago

Have you seen courses, coaching, and books on how to be an expert?
Many from what I have seen provide hope and dreams yet focus on the marketing tactics to showcase people’s knowledge. What is missing is the importance of expertise.

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Comments

Written by Adam_Gottlieb
4703 days ago

Good post Susan.

I agree that continuing education and training are extremely important with regards to expertise. Many do-it-yourselfers miss out on the expertise of a qualified professional (and that can lead to costly mistakes down the road).

You can also add that many professionals bring in experience as well- which is another part of expertice. All those courses and training will be worth little (not much more than a certificate and a title) if you don't know how and when to apply what you've learned.

It's like learning how to run a business by getting a degree in business management. The coursework can certainly give you a foundation, and set you on a path towards good decision-making and habits, but the truth is that much of the necessary knowledge comes from the hands-on experience of starting and running a business, making mistakes and successes along the way.

Experts who have been around for a while and who have been exposed to many different kinds of situations/details are also increasing their expertise.

Adam

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Written by m4bmarketing
4703 days ago

Hi Adam,

It is true about DIY. What they don't realise it will take more time and as you said can lead to costly mistakes. Those with the skills and experience actually save them time and money.

I agree with you as you gain experience you learn I find to spot potential opportunities and problems a lot more quickly than when you first start out. Your points are really valid and thanks for sharing them.

Susan

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Written by businessavante
4704 days ago

I really like the doctor example, Susan.

As someone who worked in a teaching hospital, I appreciate what they go through to get their "piece of paper". With all the attending physicians over-seeing their training as externs, interns, residents, and fellows, they aren't allowed to "fudge" the results - they perform, or are drummed out.

Duncan

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Written by m4bmarketing
4703 days ago

Hi Duncan,

So true. It is also when you work in companies their is always someone overseeing what you do even as you go up the corporate ladder.

Susan

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