Do You Need A Guarantee To Get More Customers? | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4416 days ago

Guarantees can be a way of reducing customer stress. They reduce the anxiety of the unexpected happening. This means your customers do not have to play the mind games of “what if something goes wrong”. However not all products or services need to offer guarantees. Here are some factors to consider.

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Comments

Written by amabaie
4416 days ago

In most cases, a guarantee is a good thing. But in some cases a guarantee is counterproductive. In SEO, it is a sure sign of a scam - nobody can guarantee anything that involves competition for a limited number of sports. In writing, it is a sure way to lose big money, because there are so many unstable people wanting to tell their story, and then deciding that no matter what you write, it's not good enough. When the weather is involved, there can be no guarantee. Or animals. Or children. Or a human element.

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Written by m4bmarketing
4415 days ago

Hi David,

I am glad you brought up SEO, because people are still falling for it and waste their money. You summed it up well and only yesterday I was talking to a writer who wanted to give a guarantee because he read it was the thing to do. Luckily he rethought what was at stake.

Susan

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