Does Knowing the Coffee Brand Affect the Taste?

Posted by fionamceachran under Marketing
From http://www.abnormalmarketing.com 4618 days ago

It’s a tough market at the moment, especially if you make coffee. If you look at the shelves in the supermarket selling instant coffee you can see there is a lot of competition. And for good reason. Last year, an article from the Sydney Morning Herald revealed that Australians are a nation of coffee drinkers, forecast by Datamonitor to spend $800 million on home coffee by 2013.

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Comments

Written by Patricia Worth
4617 days ago

There should be a balance between market testing, interactions and engagement, both online and offline. I think the latter is largely neglected these days because being online can help you to 'interact' with customers online (from far places). But somehow we lose touch and forget that our customers can still taste and smell. So even though recent studies show an increase in online marketing spending (75%), the offline is still necessary to help people make a 'human' connection.

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Written by businessavante
4618 days ago

Hi Fiona.

I think we set up all kinds of expectations based on brand - positive & negative, depending on our perception of the brand. That's why a blind test can produce such wild results. Thought-provoking stuff!- And, I'm hankerin' for a cuppa Maxwell House!!

I'd add that "made in___(country)" sets up lots of deserved & undeserved expectations.

Duncan

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