BizSugar.com › Marketing › Education: The new sales presentation

In the old days, back in 2005, we were taught that a sales pitch should list the features and benefits, show how we’re different from our competition, offer a call-to-action, and ask for the sale. This was sales training 101 for decades. It’s 2015 now and the whole world is different than it was 10 years ago. Our prospects and customers have different expectations, needs, and tolerance levels for the same old “here’s why you should buy” tactics. Frankly, most people don’t care about all that stuff mentioned above anymore (if they ever really did), and the quickest way you can make a prospect runaway is to “ask for the sale.”