In many ways Dominos Pizza's iconic marketing character, the Noid, is the quintessential brand villain. The key thing that brand villains do that may actually be more effective in a marketing capacity than their heroic counterparts: They underline the problem.
Embracing the Noid: Why Brand Villains Are More Effective Than Brand Heroes
Posted by Connelly under MarketingFrom http://thinkmonsters.com 2715 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments