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How we say something is just as important as what we say. Using non-words - even those in common usage - can damage your brand. Read this post to find discover the "unwords" driving people nuts.


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Comments


Written by globalcopywrite
5278 days ago

Hi David, You're right about the he/she/they usage. I do find I use "they" to shorten the more correct "he or she". Sometimes grammar precision has to be sacrificed for space. No one has mentioned the who/whom problem but that's one where I see a lot of errors.
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Written by amabaie
5278 days ago

People often use the word "they" when they mean "he or she" or "somebody". Even I have fallen into that trap sometimes.
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