BizSugar.com › Marketing › Fans, Followers, or Subscribers: Which Are Better For Brands?

Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools, like good old-fashioned e-mail, that can be used in conjunction with social media marketing to increase engagement.