BizSugar.com › Marketing › \"Florida Man\" Internet Meme Used to Market Beer

An Internet meme that quickly gained popularity thanks to a Twitter account by the same name and posts on social media sites Tumblr and Reddit is now being used in a very different way — to sell beer.
The “Florida Man” meme which usually uses the phrase to link to news stories about people engaged in all kinds of bizarre behavior has become an Internet sensation. The Twitter feed also bears the flippant tag “Real-life stories of the world’s worst superhero.”