BizSugar.com › Marketing › Free Shipping is Tough and It Might Not Be Your Best Option

80% of U.S. shoppers cite shipping cost and speed of delivery as a heavily influential factor in if they buy a product from certain brand. Free shipping can, then, increase conversion rates, and give your brand the leg up it needs to close more sales and win more customers for the long haul.

Free shipping isn’t the only shipping trick you should have up your sleeve. And, free shipping isn’t the right choice for every single brand. It depends on what you are selling, where you are selling it and to whom you are selling it.